Avoid Getting Flagged: Top 3 SMS Errors And How To Bypass Them

Are you stressed about getting kicked off an SMS platform for accidentally violating their rules? 😥 Grip no more! Here on Tells.co, we aim to transform fear into understanding🎯.

Error #1: Ignoring Opt-In Consent

The number one rule in the realm of SMS marketing is obtaining consent from consumers before sending them messages. Sending unrequested texts could land you in legal hot water and infract guidelines set by carriers and regulatory bodies such as FCC (Federal Communications Commission) or TCPA (Telephone Consumer Protection Act).

Let's make it real—Imagine enjoying a movie night with friends when suddenly your phone buzzes announcing a new message. It's not from any of the contacts but a company trying to sell you discounted swings⛳! Feeling annoyed? Exactly! Not only this discomforts users but also affects your brand’s reputation negatively.

Solution to Error #1: Always Ask For Permission 🙏

Rather than thrusting promotional messages on unaware customers, ensure they have willingly subscribed to receiving your communiqué. This could be done through capturing opt-ins using ways like website forms, checkbox during checkout, or perhaps a QR code at your physical store.

Error #2: Spammy Content 🚫

It's not enough to only have permission. You also need to deliver likable content that your consumers want to read. No one enjoys feeling spammed with overly-promotional and irrelevant messages.

To paint it better—Imagine signing up for updates from a book rental service but getting bombarded by texts about their newly launched fitness equipment. It’s nothing short of spamming dressed as an update! This could quickly put you on the radar of carriers leading to potential flagging.

Solution to Error #2: Keep It Relevant & Uncluttered 👌

The solution involves understanding your consumer base and subsequently designing suitable content. Is it information they seek? Discounts they crave? Or insider tips that would thrill them? Once figured, provide precisely that!

Error #3: Ignoring Opt-Out Requests

Just as important as opt-ins are, so is respecting when someone wants out. If anyone has chosen to stop receiving your SMS notifications but still keeps getting them can lead users reporting about spam leading towards banishment from platforms.

A real-world scenario may go like this—A user unsubscribed from the messages after buying his desired product but still receives daily updates despite multiple requests for cessation – definitely a nuisance and totally ban-worthy!

Solution to Error #3: Respect Opt-Outs With Immediate Action ✌️

If any subscriber chooses to ‘opt-out,’ ensure immediate implementation of the request in the system avoiding any further message delivery – thereby keeping your subscribers as well as the regulations happy!

In conclusion, by being compliant with consent-based messaging, delivering relevant content, and strictly respecting users’ ‘opt-outs,’ businesses can avoid being flagged or even banned while using an SMS marketing platform.