The first text wins the showing
Three agents got the same Zillow lead. The one who replied in 60 seconds books the showing. The other two write a thoughtful email at 5 PM and never hear back.
For real estate agents, teams, and brokerages. Sub-60-second lead response, showing reminders, open-house RSVPs, closing-day check-ins, and sphere nurture. Integrated with Follow Up Boss, BoomTown, kvCORE, Salesforce, and HighLevel.
The problem
Buyers and sellers ping three or four agents the moment they see the listing. The one who replies inside a minute books the appointment most of the time, and the rest of the inquiry slips into "thanks for reaching out" silence. Tells alerts you the second a lead lands, qualifies through AI while you are at a closing, and keeps the deal warm through close.
Three agents got the same Zillow lead. The one who replied in 60 seconds books the showing. The other two write a thoughtful email at 5 PM and never hear back.
Most leads land while you are showing another house, on a listing-presentation call, or driving between clients. Manual follow-up gets to it tomorrow, by which point the lead has already booked with someone else.
Most CRM-attached SMS sounds like the CRM. Stiff, generic, drip-feeling. The reply rate stays low because the lead can tell it was not really from you. Tells writes like an agent, syncs back to the CRM after.
Twenty-eight days from contract to close, and most of that is silence. Wire reminders, walkthrough confirm, day-of close logistics, post-close review request. Without automation, half of that touches the client and half does not.
The path
A week to first send. The CRM connection takes an afternoon, the lead lanes are templated, and the showing/closing flows ship live so you can edit voice in the existing reply window instead of building from zero.
Bidirectional sync with Follow Up Boss, BoomTown, kvCORE, Salesforce, and HighLevel. Leads flow in from Zillow, Realtor.com, your IDX site, the open-house sign-in. Replies sync back into the CRM as activity. See integrations for the supported stacks.
Buyer, seller, investor, sphere. Each lane gets its own opening message, its own cadence, and its own escalation rules. Investor leads do not see the first-time-buyer welcome flow.
Lead intake, showing reminder, open-house RSVP, closing-day check-in, sphere nurture. Templates ship live in your voice; you tweak in 30 minutes and you are sending.
Lead-to-showing, showing-to-offer, offer-to-close attribution back to the CRM. The dashboard tells you which lead source pays for itself and which one is a money pit, by zone and by agent.
Where it shows up
Six programs that cover the full lifecycle, from the cold Zillow lead to the post-close review request. Each one ships with templated flows tied to your CRM so the platform is doing the work between showings.
Sub-60-second SMS to inbound leads from Zillow, Realtor.com, your IDX site, and your open-house sign-in sheet. Buyer leads get the buyer flow, seller leads get the listing-presentation flow.
Day-before reminder with the address, map link, and agent contact card. Morning-of confirm with parking notes. Cuts no-shows and gives the agent a clean inbox between back-to-back showings.
Public RSVP link in every listing post, social ad, and door-knock card. Day-of reminders, morning-of weather check, follow-up after with the listing details and the next-best property.
Saved-search subscribers get an SMS the moment a new listing matches their criteria. Price, photos, link, and a one-tap RSVP for the showing. Beats Zillow's morning email by 12 hours.
Wire reminder the night before, walkthrough confirm two days out, day-of logistics with the title-company address. Post-close review request to lock in the Google review while the experience is fresh.
Birthday, home-anniversary, neighborhood market update, "if you know anyone selling" touches scheduled to the right interval. Past-client referrals are the cheapest lead source you have, and Tells works it in the background.
Why Tells
Real-estate-native, CRM-attached, AI-augmented for when you cannot get to the phone. The whole listing cycle on one platform, from cold lead to closing-day check-in to next year's birthday text.
Bidirectional sync with Follow Up Boss, BoomTown, kvCORE, Salesforce, and HighLevel. Real-estate-specific field mapping that does not break the next time the CRM ships an update. See integrations for the supported stacks.
An AI agent qualifies the inbound lead while you are at a closing, captures the property, price band, and timeline, and hands the warm one back with the full thread on screen.
From the first lead alert through the post-close review request, one platform. No third tool for showing reminders, no fourth tool for sphere nurture. One inbox, one CRM connection, one consent ledger.
TCPA-aligned opt-in flows, automatic STOP and HELP handling, state-license aware routing, and brokerage-compliance disclaimers on the templates. See our compliance posture for what we maintain on the platform side.
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