Building an SMS Tribe Without Being Annoying

The handy thing about smartphones today is that while opening emails feels tedious, responding to texts seems almost second nature. 📱 But here’s the conundrum — how can we use this widely loved platform for marketing without crossing into 'annoying' territory?

This guide aims to provide solid strategies on growing your SMS subscribers smartly! And nope! We won’t tip off that fine line between gentle reminders and relentless nagging 😄.

Why Choose SMS Marketing?

SMS marketing offers businesses immediate access to their customers’ attention. The average person checks their phone 200 times per day , providing ample opportunities for effective engagement.

All hail opens rates too. While emails see around 20% open-rate success, text messages boast a staggering 98%. So it isn't really a surprise why so many brands are getting chummy with good old texting!

The Secret Sauce To Grow Your Subscriber List Responsibly

Mighty power entails mighty responsibility – and growing your subscriber list without annoying your customers is where AI steps in with its slick, smart, and considerate methodologies 😎. Here's how:

1. Leverage the Power of Opt-In🔒

Transparency sits at the core of building customer loyalty. Receiving an unsolicited text message might upset potential subscribers — after all, nobody likes surprises in their inbox 🙅‍♀️.

Incorporate an opt-in shortcode in your promotional material: banners, webpage, brochures et al., kindly inviting customers to subscribe for updates. This way people know they're signing up! For instance - "Text JOIN to 12345 for exciting updates" or maybe a quieter call-to-action like 'Want more tips like this? Surround it by a non-pushy environment that encourages rather than forces action.

2. Add Value 💡

What’s better than sending messages that not only sell but also add value?

Your communication should offer promotions 💰, exclusive news 📰or maybe even personalized content based on user data (hello AI 🤖!). The crux here is to keep subscribers engaged and satisfied so they see benefit in being part of your SMS community.

Note To Mention Unsubscribe Option✌️

No one wants to feel trapped when joining a new platform. Ensure each text message comes with an unobtrusive unsubscribe option – perhaps tucked away modestly at the end of any communication thread - “Msg & Data rates may apply. Reply STOP to cancel." Bolster trust with freedom!