The Illusion Behind A High Delivery Rate

When it comes to SMS marketing, marketers often get caught up in numbers game — specifically chasing a high delivery rate 💯. It’s easy to understand why - the higher the delivery rate, so goes the rationale, the better shot your message has at being seen. But what if we told you even with an impressive 90% delivery rate; you might still be missing out?

You’d question us, right? So let's break down this paradox.

The False Security of Numbers

A 'successful' delivery doesn’t necessarily mean that your recipients are reading or interacting with your texts 🤷‍♂️. It simply means they received them. With close to 100 billion spam texts sent yearly, many slip under users’ vigilance radar and go unopened or unnoticed.

Even worse, users might block unrecognized senders 🔒 leading to lower future deliverability rates and damage to sender reputation. The more successful deliveries don't always translate into more useful engagements contingents upon content quality and intent relevance.

AI: The Savior in Disguise

This is where intelligent systems such as AI-powered SMS platforms like Tells.co, come into play. Instead of focusing solely on high volume messaging, they prioritize the quality and relevance of their delivery content. This customized approach hooks recipients' interest due to its tailored nature.

With features like real-time message read receipts 🧾 to monitor delivery health, an AI assistant trainable on brand specifics, and direct carrier relationships for improved speed and reliability- a fresh perspective is brought into the age-old game of SMS marketing.

Quantifying Engagement - More than Just Delivery

Above all, it’s crucial to remind oneself that ratios don't necessarily reflect user engagement rates. What's equally important are reply rates and interaction patterns 👥!

For instance; if 90% of your texts are delivered but only 50% receive more than a passing glance or elicited replies,your broadcast likely contains flaws. Irrespective of high deliverance numbers,your goal should be remodeled towards optimizing engagement instead❗.