Sales calls are not always easy — oftentimes they can feel like walking into a room blindfolded. You aren't sure of what reaction you'll get when you start talking about your product or service 🙈. But what if there was a way to pull back that blindfold? This is where warming up leads through SMS comes into play 🎯.
Imagine this scenario; instead of making cold calls to potential customers hoping for them to answer, what if you send them a friendly introductory text beforehand? Not long winded and pushy but short and sweet – designed to pique their interest 🤔. The chances of them being more receptive when you actually call becomes higher 🔝.
With Tells.co's AI assistant, personalized bulk messaging has never been easier. Our unique activity scoring system assists in identifying qualified leads based on their real-world engagement scores. An initially sent SMS could include a personalized offer, info snippet or even a simple greeting 📲. The end goal always remains – to break the ice and make your actual call less cold.
The timing of your follow-up call also plays a crucial factor. Strike too early and it might come off as too aggressive; wait too long, you risk losing their attention 🕑. So when's the right time? It depends! But typically waiting until their engagement level picks up steam like responding to your SMS can be an indication they’re now more open to a voice conversation.
A leading insurance firm using Tells.co experienced major wins in just six months of adopting this strategy. They achieved improvements in both contact rates (up by 67%) and conversion rates (jumped 33%). Customers appreciated receiving texts before getting called and were significantly more prepared for, and receptive to, sales pitches 📈.
To sum it all up, with tools such as advanced AI assistants and comprehensive activity scores at our disposal, we have greater insight into lead behavior than ever before. We're not just making calls blindly anymore — we're entering conversations with leads who are warmed up ☀️thanks to strategic use of SMS.
So if you haven't tried warming up your sales leads with SMS before calling them, give it a shot! Who knows how much more steam you can bring to your business 🔥!
If you don't start your sales call with the right temperature, you're just blowing hot air!