How to Balance Scale and Personality in Your SMS Drip Campaigns

Tapping into the power of automated systems like Tells.co's AI-powered SMS platform is undeniably powerful. Yet, maintaining that human connection in automated text message exchanges can make all the difference between a conversion or a lost lead.

Let’s embark on automating drip campaigns which feel as personal as getting texts from friends without sacrificing efficiency 🏋️‍♂️🚀.

Leverage AI For Personal Touch

While we might associate artificial intelligence with impersonal interactions, it isn’t so. Think about it: having instant replies at any hour feels attentive, not robotic. Leverage Tells.co’s smart assistants to give prompt responses maintaining your brand voice consistently.

Add first names, customize greetings based on time or occasions without even lifting a finger. Let bots handle these elements, yet maintain that ‘personal’ touch 👌💫.

Segmentation Is Key!

To add context to your communication, segmentation is key! Group users based on their past behaviors or preference choices during sign up. This ensures you're crafting relevant content that resonates with your audience 🎯.

Test, Test and Re-test

A/B testing isn't just for email. It also works exceptionally well with SMS marketing. Experiment with different text formats, tone variations or GIF embeds to see what gets a better response rate.

Maintain an Empathy Factor

Your AI system may be devoid of feelings, but your messages should not be. Inject empathy into your conversations. Phrases like 'We hope you're doing well' or 'We miss you' can bridge gaps between an automated responder and a human receiver 💖🌉.

Including real-time examples helps you turn leads into customers without sounding salesy. Amazon’s ‘Customers who bought this also bought…’ is a classic example showing how effective personalized texts could be in maximizing potential business opportunities 😊🛍️.