
Your legacy leads aren’t deadwood; they're sleeping giants waiting for revival. The secret sauce? Precision-targeted text messages brimming with personalisation and persuasion. Let’s unravel how!
Re-engaging older leads can feel like attempting to mend burnt bridges- tricky yet not impossible.With smart usage of data points coupled with finely-tuned communication strategies, you can breathe freshness into stagnating contact lists.
An example worth noting is Brand X which saw an uplift in conversion rates by 23% as they reignited their off-dormant lead database using AI-powered SMS campaigns.
An astounding 75% customers prefer personalised experiences – no wonder why! The richness & relevance make customers feel special and more invested.
A massive eCommerce player garnered impressive reactivation rates when they incorporated machine learning into their SMS strategy. Each message delivered was exquisitely tailored to recipients' past behaviours and preferences.
SMS marketing isn’t about blasting out missives into the ether. It's creating a platform for dialogue- like how Company Y did. They set their SMS strategy to initiate conversation rather than being overly promotional. Their AI-powered bots would ask open-ended questions inviting customers’ responses leading to an exciting 17% lift in engagement rates.
Sending your messages at the right time plays a vital role in reactivating old leads.
Picture a telecom giant who achieved higher response rates once they began scheduling their SMS based on customer's timezone & peak usage hours as predicted by their robust analytics system.
Taking cue from these success stories, here’s how you can harness Tells.co AI-powered SMS platform:
Create Ultra-targeted campaigns backed by rich data insights.
Personalize using machine learning that learns and evolves with each interaction.
Promote conversations through smart bots and scripting
Schedule messages for optimum reach and impact
"Reactivating legacy leads isn't about magic, it's all about the right message at the right time." -An Unknown Marketing Maestro