Ah, the charm of nostalgia! Just like old friends reconnecting over a cup of coffee, there's magic when businesses rekindle their relationship with former customers. But how does one woo back these dormant leads without seeming desperate? The answer lies in their pocket—via SMS.
The humble text message might seem unassuming, but its simplicity is what makes it so potent. Unlike emails that end up buried under endless spam or notifications lost to the social media abyss, SMS stands out with its impressive open rates (around 98%!). When reaching for those once-interested clients who may have slipped away over time, sending a thoughtful SMS can work wonders in reigniting interest.
Your goal isn't just any message—it's crafting something that feels personal yet professional. Personalization can be as simple as using the customer's name or referencing past interactions. For instance:
This kind of messaging not only reminds them why they came to you in the first place but also incentivizes them to return.
If your message appears too frequently or at odd times (hello midnight marketeers!), you'll risk appearing intrusive rather than re-engaging. Use tools like Tells.co's smart scheduling feature ensuring texts land during optimal hours and relevant periods for each customer segment.
Tells.co offers features allowing businesses to automate this outreach while maintaining a personalized touch through advanced segmentation strategies powered by our AI-assistant capabilities, all executed with lightning speed.
A well-timed text is like a breath of fresh air to forgotten customers—short, sweet & refreshing.