Crush Those Costly SMS Deliverability Myths

We live in an era where texting 📱 outruns calling and emails. It’s fast, it’s direct, and it gets the job done — just how businesses prefer their marketing strategies. However, maneuvering through this landscape without understanding the ins and outs of SMS deliverability can leave you knocking on closed doors while paying for five-star entries✋.

Myth 1: All Text Messages are Delivered Instantly

A common assumption — but incorrect. Network congestion or phone being switched off? Forget about instant delivery! Even at Tells.co we ensure high-speed messaging but acknowledge that third-party factors sometimes influence quick dispatches.

The Reality

Nailing dow timings can’t be guaranteed despite having carrier relationships for reliable throughput like us at Tells.co.

Real-world Case:

An e-commerce retailer sends out promotional messages during peak hours. Surprisingly not all customers receive these instantly due to network congestions acting as speed bumps 💼.

Myth 2: 'Sender ID' Ensures Brand Recognition

Hate to burst your bubble, but not all countries or carriers support 'Sender IDs'. Limitations exist, and some might convert your brand name into a string of numbers that won't ring a bell with customers.

The Reality

Combat this! Invest time in framing catchy opening lines that assert your brand's presence. Fleetingly moving away from the 'Sender ID' dependence is commendable🏋️

Real-world Case:

A global food delivery chain relied on their 'Sender ID' for brand acknowledgment. However, international customers received messages from an unknown numeric string instead of recognizing delicious offers 🍔.

Myth 3: Bigger Lists = Better Reach

This myth prompts marketers to aim for those stars — bigger audience lists. Yet, shooting without aiming can miss targets by miles 🔫. Hazy data can land you unsuspecting hits of network charges and uninterested recipients.

The Reality

Sustainable SMS marketing demands precision over mere volume. Incorporating an AI assistant like Tells.co’s ensures engagement accuracy while also eliminating superfluous expenses on unused data ☑️.

a salon thought wider promotional blasts would fetch more appointments; however, sending out irrelevant discount messages coinciding with excessive carrier costs demonstrated disappointingly modest returns 💇‍♀️.