SMS Marketing: More Than Just Deals

Think SMS marketing is all about blasting out coupon codes and flash sale alerts? Think again!🤔 In this digital era, businesses are realizing that they can engage consumers through text messages in much more creative and meaningful ways. And guess what? They're doing it WITHOUT depending on heavy discounts or time-limited offers—shaking up the conventional wisdom around mobile marketing.

The Power of Personalization

A key approach here is personalizing communication. According to recent research by SmarterHQ, 72% of people only engage with personalized messaging that caters to their interests. 🎯 With Tells.co’s AI-powered SMS platform for businesses, sending one-size-fits-all texts won’t cut it any longer.

Running Contests & Polls

Everyone loves some healthy competition now and then—and the same goes for your customers! One effective way businesses can use chatbots like ours are for organizing mini contests or quizzes via SMS.

Nixie, an eco-friendly cosmetics brand uses this feature cleverly by asking sustainable living related trivia questions, awarding users with badges based on their responses. No discounts involved! 🏆 Such interactive content also encourages people to stay engaged and earn more rewards.

Personalized Recommendations

Another powerful strategy is sending personalized recommendations through SMS based on the customer's past purchase behavior or preferences noted down by the AI assistant. This creates a personal touch akin to a trusted friend’s advice!🕵️‍♂️ Sharing such recommendations—with no discounts attached—makes customers feel valued and fosters brand loyalty.👨‍👩‍👧‍👦

A software company called ByteSize makes full use of this approach—it sends suggestions for productivity tools and tips tailored to each client’s preference and usage patterns.

The Art of Storytelling

Beyond selling products, brands are now looking at building long-lasting relationships with consumers. How can you do that via text? Simple: storytelling! An immersive storyline told over consecutive SMSs keeps your audience hooked, without any mention of sales or deals! 📚

CosyWear—a popular clothing line does just that—they used the Tells platform to run a 5-part story series through texts about how their products are sourced sustainably and freshly made from scratch in small batches!

Towards More Engaging Conversations💬

The strategies above prove that exciting offers may reel in customers momentarily. But creating an engaging customer journey sans discounted rates makes them stay longer—and yes, it's possible with savvy SMS marketing techniques coupled with Tells.co’s unique AI-powered texting abilities ❤️ Let's unlock better engagement together!