Top Seven 'Oops' Moments in SMS Marketing (And Their Quick Corrections)

Smart, efficient, cost-effective — if you think we're talking about your favourite hoodie brands in winter sale, you’re reading the wrong article! 💁🏻‍♀️💼 We're discussing the super-powers of modern-day business communication strategy — SMS marketing!

SMS messaging on Tells.co offers phenomenal reach and engagement rates. It’s becoming increasingly popular amongst businesses for capturing leads, offering support or for swift follow-ups!

Type 1: Ghosting Policy

One big turn-off? Sending impromptu texts without an opt-in. To leverage the benefits of texting to the fullest extent—consent is key! 👍 Always ensure your recipients have willingly opted into receiving messages from your end.

Type 2: Spammy Language

Avoid sounding like a shady internet pop-up ad wanting to give away free islands 🌴 Salient sales pitches win over gimmicky tones any day!

Type 3: Overwhelming Frequency

Your loyalty club member Anna doesn’t want night-time specials flopping her phone at 3 am. Exercise judgment in timing and frequency of your messages.

Type 4: Irrelevant Content

Only send messages that provide value — that way, you respect your customer’s time while also boosting their engagement 📊 with your brand.

Type 5: Neglecting Personalization

Beyond a 'Dear Customer’. Use Tells.co's AI to segment your audience, based on their interactions and preferences 🔖 for personalized outreach!

Type 6: Ignoring Analytics

Gauge the efficiency of each campaign by closely observing the analytics like delivery rates📩, read rates 🤓, and opt-out rates 💔over time. It helps curate better next campaigns.

Type 7: Lacking A Clear Call-to-Action (CTA)

Directly link what you want your customers to do after reading your message. A clear CTA increase conversion rates drastically!