Mastering the Art of Promotional Text Messaging

Ready to tap into the potent power of promotional text message marketing? Before you do, let's clear the path 🕸️ by learning some essential do's 🟢 and don'ts 🔴 that can make (or break) your SMS campaign.

The Do's ✔️

First up are the actions that we encourage — those which add value, enhance connection, and generally lead your campaign towards success.

Start with Permission ✅

If there’s one thing more offensive than unsolicited emails – it’s unsolicited texts. So our numero uno rule? Get permission before you start texting your audience. Not only is this good manners 🎩 but it avoids violating TCPA laws!

Personalize Your Messages 👥

Your customers want to feel special – not like part of a mass outreach effort. Greet them by name or use conversational language—you'll be surprised how this simple technique can boost conversion rates drastically 😮!

Keep It Short and Sweet 🍬

No one likes reading long texts – especially when they’re promotional. The beauty of SMS is its brevity, so stick to the point and make sure your message resonates within those 160 characters.

The Don'ts ❌

Now that we've addressed do's, let’s delve into actions you should keep clear of - those pesky pitfalls which poison campaigns.

Don’t Forget the Opt-Out 🚫

Your audience must always have a way out. Make it easy for them to opt-out by including 'text STOP to unsubscribe' in every message. This builds trust and prevents your number from being flagged as spam (a slippery slope towards deliverability doom)

Avoid Sending Too Many Texts 😰

Bombarding customers with messages will only irritate them and likely lead them to opt-out. Find balance ⚖️ — stay engaged without suffocating subscriptions

Shun Bad Timing 🕐

Sending promotional texts at odd hours can be seen as intrusive. Understand your customer's time zone while scheduling messages, respect their 'me-time', enhancing engagement rates naturally.

In Conclusion…🏁

Promotional text messaging has an incredible potential if wielded wisely 💡. Blending etiquette with simplicity, relevancy, and timing is key in developing successful SMS marketing strategies! Remember Tells.co stands as a reliable companion through this journey 👍 offering features like real-time read receipts, built-in compliance guardrails ensuring your messaging is convenient, compliant and captivating!