Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
This week: GSMA Finalizes RCS Universal Profile 4.0 with Video Calling Support, FCC Escalates Robocall Enforcement by Targeting Phone Numbers and Foreign Call Centers, Maryland Court Rules TCPA Doesn't Require Written Consent for Telemarketing Calls Post-Loper Bright.
RCS marketing delivers 15-30% click-through rates, verified branding, personalized video, and rich carousels that blow past SMS and email. Here is why it is the channel CMOs cannot ignore.
RCS video messaging combined with AI-generated personalized video is transforming business communication. Learn how brands are achieving 10x higher response rates, reducing no-shows, and driving measurable sales lift with rich, interactive video delivered straight to customers' messaging apps.
The SMS compliance landscape shifted dramatically in early 2026. From the Fifth Circuit oral consent ruling to stricter carrier vetting and CTIA audits, here is what every business sending text messages needs to know right now.
This week: Infobip Reports RCS Traffic Grew 3x Globally, 70x in North America in 2025, FCC Chairman Carr Proposes Call Center Onshoring Requirements, Updated TCPA Rules for Healthcare Messaging Take Effect April 11, 2025.
What if every customer got a video made just for them — playing right in their messages, no links, no apps? Tells.co's AI-powered custom video RCS is here, and it's changing everything.
This week: Fifth Circuit Rules Oral Consent Valid for TCPA Prerecorded Calls, FCC Chairman Carr Claims 'Delete, Delete, Delete' Initiative Cut 1,000 Rules, Apple Removes RCS End-to-End Encryption from iOS 26.4 Beta.
With over a billion RCS messages sent daily in the US and Apple finally on board, the messaging landscape has shifted permanently. Here's what it means for your business.
Learn how AI-powered SMS automation can handle segmentation, timing, and personalization so your campaigns run smarter without constant manual effort.