Registration and consent alignment
Match the sender type, brand, and use case to a registration path that holds up under carrier review. Keep the opt-in language consistent with the campaign in production.
Tells helps teams plan, register, launch, and optimize large SMS programs on enterprise messaging infrastructure built for daily high-volume load, compliant opt-in flows, routing, analytics, and human operations help.
Watch the 28-second version of carrier-grade SMS at scale.
The problem
Pressing send is the easy part. Most high-volume programs stall because the work upstream of the send button was skipped or treated as paperwork. Tells handles each of these as an operational problem, not a checkbox.
Match the sender type, brand, and use case to a registration path that holds up under carrier review. Keep the opt-in language consistent with the campaign in production.
Short codes, 10DLC, and toll-free each behave differently under load. Map the campaign to the right mix so a holiday wave doesn't end up stuck behind a per-second limit.
Surface delivery dips, error spikes, and silent drop-offs early. Investigate by sender, route, and segment instead of staring at an aggregate number.
Keep STOP, HELP, suppression lists, and consent windows in sync across every segment and every send. Hygiene problems compound quietly until they don't.
The path
A repeatable sequence we run with teams shipping their first big SMS wave, and again every quarter for teams already in flight.
Decide which campaigns sit on short code, 10DLC, or toll-free. Match the use case, the throughput needs, and the consent posture to the right sender type.
Document the opt-in flow, keyword behavior, and disclosure language. Tie the live campaign content to the same evidence carriers will ask for.
Start narrow, expand on signal. Use staggered waves so deliverability and reply behavior are observable before the whole list is in flight.
Read the result against the plan. Adjust copy, send windows, routing, and audience targeting before the next wave instead of after.
Where it shows up
Most teams we work with end up running several of these in parallel. Tells lets each one move on its own cadence without stepping on the others.
Reduce no-shows with timely, opt-in confirmations and reschedule links - without burning reply paths your team needs for support.
Balance, autopay, due-date, and post-payment confirmations sent at the right hour for the recipient, not the sender.
Run reactivation waves against dormant segments with clear opt-out paths and clean suppression so future campaigns stay healthy.
Updates that have to land - gate changes, delivery windows, outage notices - with confirmation visibility back in the console.
Close-the-loop messages after a ticket, a call, or a service visit. Quick to set up, easy to attribute back to the conversation.
Follow up with fresh leads, re-engage old inquiries, and route replies into the right team without losing consent or attribution context.
Why Tells
High-volume SMS rarely lives alone. Tells brings the adjacent channels and the operational layer underneath them into the same surface - so the campaign, the consent posture, and the analytics don't drift apart.
Carrier-direct routes, redundant short code and 10DLC capacity, and proven daily throughput at high-volume tier. We handle the load other platforms hand off.
Pair SMS with RCS, SMS Call Announcements, and AI agents on a shared sender posture and a shared consent ledger.
Use number intelligence to qualify, deduplicate, and clean lists before the first send - and keep doing it on every refresh.
Keep registration documents, opt-in evidence, and keyword handling current. See our compliance posture for what we maintain on the platform side.
Throughput is planned per sender type. Short codes, 10DLC, and toll-free each carry their own per-second limits and carrier rules. Tells maps the campaign volume, audience size, and time window to a sender mix designed to fit those limits, then ramps the campaign in waves so deliverability is observable before the whole list is in flight.
Carrier filtering and block events are surfaced in the dashboard with the affected sender, route, and segment. Tells works campaign-by-campaign to investigate the cause, adjust the content or routing, and document the change so the next wave does not hit the same wall.
Tells supports 10DLC (long codes registered to brands), short codes (5- and 6-digit), and toll-free numbers. The right mix depends on volume, intended use case, and the consent posture the program is built on.
Yes. Tells supports end-to-end 10DLC registration, including The Campaign Registry (TCR) brand verification and campaign approval. The team handles the submission, follow-ups, and any campaign edits requested during review.
Opt-in language is documented at the source - the form, web page, or other capture point - and tied to the live campaign content. STOP, HELP, and other reserved keywords are wired into every campaign by default, with the opt-out reflected immediately in the suppression list.
Every message captures the carrier-side delivery receipt with the message record. The campaign console breaks delivery down by sender, route, and segment, and exposes per-message status through the API and dashboard so investigation does not stop at an aggregate number.
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