RCS Video delivers branded video content inline inside the message thread. No app, no redirect, no YouTube link. Just verified video, in their default messaging app, on every device.
Email video click-through rates sit under 5%. Most subscribers never see the play button.
YouTube and landing-page redirects break the funnel. Every click out is a customer lost.
App-gated video means downloads, logins, and friction your audience will not survive.
SMS-with-link still lands like a phishing scam. No brand, no verification, no trust.
RCS (Rich Communication Services) is the next-generation upgrade to SMS. RCS Video is branded video that plays inline inside the message thread itself - like a native messaging experience.
The video lives where the conversation lives.
Upload your video file to Tells. Any format, any length.
We package it as verified RCS with your brand logo and checkmark.
Video plays inline in their messaging app. No app, no click-out.
Video plays inside the message itself. Customer taps play and watches without leaving the thread or downloading anything.
Logo, business name, and brand checkmark above every video. Customers know who is sending before they tap play.
Promo videos, pre-recorded demos, AI-generated personalized video, training clips, testimonials. If it is a video file, RCS Video can deliver it.
Real-time visibility into who watched, how far they got, and what happened next. Beat email video metrics by orders of magnitude.
RCS is now native on iPhone after iOS 18. RCS Video reaches both platforms with the same verified branded experience.
Recipient device does not support RCS yet? Tells auto-falls back to a styled SMS preview with a click-through. No deliverability gap.
Brand campaigns, product launches, seasonal promotions. Replace your email-promo-with-video-link with native inline playback. Higher view rates, lower drop-off, real verification.
Onboarding walkthroughs, feature explainers, training content. Send the right demo to the right customer at the right moment in their journey.
1-to-1 personalized video pitch. Custom greetings, dynamic data, tailored CTAs. Generate unique videos at scale with Tells AI Video.
Powered by Tells AI Video →Customer stories, account updates, behind-the-scenes content. Authentic testimonials and social proof delivered at the moment of decision.
| Format | Reach | Inline Playback | Verified Branding | Analytics |
|---|---|---|---|---|
| Email with video link | Low CTR (under 5%) | No, requires click-out | Domain only | Open and click |
| YouTube/Vimeo link via SMS | Medium | No, redirects to app or browser | None | Limited |
| Native app push notification | App users only | Yes, but app required | Inside app only | App-only metrics |
| MMS video | Universal | Yes | None, just a number | Delivery only |
| RCS Video on Tells | Android + iOS native | ✓ Yes, native inline | ✓ Verified logo + checkmark | ✓ Watch-time, taps, replies |
The same brand. Two RCS formats. See which one drives more watch-time.
3BR, 2BA • $450K
Verified sender, rich image, action buttons. Engagement stops at the tap.
Verified sender, inline playback, action buttons. Engagement starts at play and drives through to conversion.
Far above YouTube link click-through rates
Live on Tells platform
RCS Video pairs with the rest of the Tells platform. Use it standalone, or stack it with AI personalization and SMS fallback.
Branded, verified, interactive messages with rich media, carousels, and buttons. The format that powers RCS Video and more.
Explore RCS Messaging →Generate personalized video for every recipient at scale. Dynamic greetings, custom data, per-recipient CTAs. Pair with RCS Video for delivery.
Explore AI Video →AI agents that respond to inbound, qualify, book, and follow up. Add RCS Video to the conversation flow at any moment.
Explore AI Agents →RCS Video is branded video that plays inline inside the customer's default messaging app, delivered through the RCS protocol. Recipients see a verified sender, tap play, and watch without leaving the thread, downloading an app, or clicking through to YouTube.
Yes. Apple added native RCS support in iOS 18 in late 2024. RCS Video plays inline on iPhone alongside Android with the same verified branded experience.
Promo content, product demos, onboarding walkthroughs, training clips, customer testimonials, AI-generated personalized video, and any other video file you produce. Tells delivers the file, the recipient experience is consistent across formats.
Most carriers support up to 90 seconds for inline RCS Video playback. For longer content, Tells can deliver a styled preview with a tap-to-watch link to a longer-form hosted version.
Tells automatically falls back to a styled SMS preview with a tap-to-watch link, so your message still reaches them. No deliverability gap.
Yes. Tells AI Video pairs with RCS Video to generate a unique personalized video per recipient, then deliver it through verified RCS branding. Same channel, individual experience.
Tells provides watch-time, completion rate, tap-throughs, and reply analytics for every RCS Video send, in real time, in the same dashboard as your SMS and voice campaigns.
RCS Video lives inside the message thread. No app, no redirect, no YouTube link. Try the live AI demo line at 1-844-933-3555 or schedule a walkthrough.