Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
Misclassifying a transactional SMS as promotional can trigger TCPA violations and carrier filtering. Here's where the line actually sits, and how Gideon catches it before you send.
Most 'omnichannel' stacks are just two silos wearing a trench coat. Here's how Tells makes voice and SMS actually share context, on one number, with one customer record.
70% of carts get abandoned. A 5-message SMS sequence can recover up to 22% of that lost revenue. Here's exactly how the flow works, and how Tells automates it.
Latency kills voice AI conversions before your script ever gets a chance. Here's what we learned building Tells Voice AI to respond in under 900ms, and why realism matters just as much as speed.
Insurance teams do not have a dialing problem. They have a phone data problem. Bad numbers, VoIP burners, duplicates, and mismatched contacts are burning agent hours and compliance budgets before the first call even connects.
RCS verified sender badges show your logo, name, and a checkmark in every thread. Here's how they double open rates and how Tells gets your brand verified fast.
Most SMS platforms report 'delivered' the moment a carrier accepts your message. Here's why that number is misleading and what 98%+ deliverability actually looks like.
A self-funding Android ad fraud operation hijacked 24 million phones and generated 659 million fake ad requests a day. The deeper failure was verification. Here is how SMS/voice 2FA and Number AI close the gap before the damage, not after.
Most SMS platforms send first and report later. Tells now surfaces deliverability and compliance risk on every campaign before a single message reaches a carrier network.