Why Renewal Lapse Is Permanent (And What SMS Does About It)
A lapsed insurance policy is almost never a temporary state. It is a permanent loss. The 60-30-day-of SMS cadence that prevents the lapse, and why direct-insurer carrier rules make it work.
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HIPAA-Compliant SMS: What the BAA Actually Covers (And What It Doesn't)
What a Business Associate Agreement actually covers for healthcare SMS, what it does not, and the infrastructure questions to ask any vendor before you trust them with PHI.
The Weekly Signal — Week of May 25, 2026
This week: FCC Proposes Know-Your-Upstream-Provider (KYUP) Rules to Combat Illegal Calls, Global Regulators Converge on Identity, Safety, and Integrity for Mobile Messaging, Google Messages Lays Groundwork for RCS Cross-Platform Video Calls.
SMS Call Request: A 30-Second Ping That Triples Your Pickup Rate
Cold dialing is dying. Recipients hit Decline before they finish reading the caller ID. Tells SMS Call Request flips the script: text first, ask permission, auto-dial only the people who say yes. The result is fewer rings, more conversations, and no Scam Likely label.
Toll-Free vs Short Code vs 10DLC: Which Is Right for Your Business in 2026
Toll-free, 10DLC, and short codes each fit different SMS use cases. Here is how to choose the right path without quoting generic prices or getting stuck in avoidable approval delays.
The Weekly Signal — Week of May 18, 2026
This week: Apple and Google Roll Out End-to-End Encrypted RCS Messaging Between iPhone and Android, FCC Publishes KYC Rules NPRM Proposing Customer Validation Requirements and $2,500 Fines, TCPA Class Actions Hit All-Time Record in March 2026, Up 19% YTD.
We Launched a Phone Intelligence API Because Outbound Budgets Deserve Better
Tells just shipped a seven-endpoint Phone Intelligence API that turns any phone number into identity and activity signal in under a second.
The Weekly Signal — Week of May 11, 2026
This week: Apple's iOS 26.5 Brings End-to-End Encrypted RCS Between iPhone and Android, Australia's ACMA SMS Sender ID Registry Goes Live July 2026, Infobip Details RCS 4.0 Rollout and What It Means for Brands.
The Weekly Signal — Week of May 4, 2026
This week: Twilio Posts 20% Revenue Growth in Q1 2026, Raises Guidance, FCC to Seek Stronger Carrier Actions Against Illegal Robocalls, TCPA Lawsuits Surge 60% in 2025 to 2,628 Cases.