Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
This week: MEF: Escalating SMS Rates Push Verification Traffic to WhatsApp, Leaving Only 41% on SMS, India's TRAI Mandates AI Spam Detection and Pre-Declared Business Numbers, Google Messages Closes In on Native RCS Video Calling.
RCS looks great until a customer's phone can't render it. Here's why a real rich messaging strategy needs a deliberate SMS fallback, not a truncated afterthought.
This week: Sinch Adds Tier 1 RCS Coverage in Canada, Completing Its North American Footprint, EZ Texting Rolls Out AI-Powered RCS Business Messaging to 230,000+ Small Businesses, FCC Publishes Carrier- and Device-Specific Guides for Blocking Unwanted Calls and Texts.
Your hottest leads are usually the ones who already tried to call. Here's how a fast text back and Voice AI keep them from dialing a competitor.
Tells.co is attending ITC Vegas 2026 (InsureTech Connect) to talk about permission-based insurance SMS for renewals, claims updates, payments and agent follow-up. Here is what we will be discussing and how to meet the team.
This week: FCC Adopts Final 'Revoke-All' Rewrite — Clock Now Runs 30 Days From Federal Register Publication, NTT Docomo Turns On iPhone RCS in iOS 27, Completing Japan's Big Three, RCS Is Entering a Business Messaging Market WhatsApp Already Owns.
Plain links lose shoppers at the browser. Here's how RCS carousels turn a text thread into a swipeable, tappable product shelf that actually converts.
This week: FCC Circulates Draft Order Rewriting TCPA Consent Revocation — Plus an FNPRM on New Compliance Mandates, Carriers Warn FCC That Chinese Telecom Ban's Interconnection Scope Could Wall Off Global Traffic, Infobip Launches RCS BusinessOS to Help Operators Onboard and Govern RCS Traffic.
This week: FCC Proposes a Public 'Robocall Scorecard' Rating Every Provider's Blocking Performance, FCC Blocks 14 Providers from U.S. Phone Networks Over Robocall Rule Violations, Palm Beach Tan Pays $2.5M Over Texts Sent After STOP — And Hands Everyone a Keyword List.