Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
This week: AWS Expands RCS Business Messaging to 22 Countries, Seventh Circuit Signals Text Messages May Not Be 'Calls' Under TCPA, Holland & Knight: CTIA Messaging Principles Now as Critical as TCPA Compliance.
MMS is a photo. RCS Rich Cards are interactive mini-apps with tap-to-buy buttons, verified sender badges, and 3x better conversion. Here's what early campaign data shows.
Bulk SMS still works when it is targeted, compliant, and tied to a clear next step. Here is how teams can use scale without turning every recipient into a cold blast.
RCS is not just prettier SMS. It is a better follow-up layer when a product, offer, appointment, or proof point needs more context than plain text can carry.
Modern lead follow-up is not one channel. SMS starts the conversation, voice handles high-intent moments, and RCS gives prospects richer proof when they need it.
Real estate teams win more conversations when new inquiries receive an immediate, useful response. Here is how SMS and voice AI help agents move from portal lead to booked showing.
Car shoppers move fast across websites, marketplaces, and lender forms. SMS and voice AI help dealerships respond quickly, qualify intent, and book the next step.
Schools and training programs lose applicants when follow-up is slow or confusing. SMS and voice AI make enrollment communication faster, clearer, and easier to act on.
Financial services teams need fast communication without losing control of compliance, tone, or auditability. SMS and voice AI can support alerts, reminders, and client follow-up.